SELL · VAULT BUSINESS SOLUTIONS
Website Conversion Upgrade
Your website gets visitors but very few enquiries. Vault audits it, fixes what stops people contacting you and adds the tracking to prove the difference, within 3 working days, without a full rebuild.
Traffic is not the problem. Conversion is.
Visitors arrive, scroll and leave. The contact form is buried, the phone number is not clickable on mobile, the services are vague and nothing tells a visitor what to do next.
Rebuilding the whole website is slow and expensive. Most of the gain comes from fixing a handful of conversion problems.
More enquiries from the traffic you already have.
Vault applies a structured conversion upgrade to your existing website and measures the result.
- Clear calls to action on every key page
- Faster, simpler enquiry paths on mobile
- Trust signals placed where decisions happen
- Tracking that shows which pages produce enquiries
Who the Website Conversion Upgrade is for
Businesses with a dated website
The site works but was built without conversion in mind.
Businesses about to advertise
You want the site to convert before you pay for traffic.
Owners seeing traffic but no enquiries
Analytics shows visits, but the phone does not ring.
Recent website owners
You launched a site that looks good but is not producing leads.
What Vault builds for you
Every item below is part of the Website Conversion Upgrade package scope.
- Conversion audit of up to 8 key pages
- Mobile usability review
- Heading and value proposition rewrite for the homepage and top service pages
- Call-to-action plan and implementation
- Contact form simplification and lead notifications
- Click-to-call and WhatsApp buttons
- Trust elements: testimonials, credentials, process and FAQ blocks
- Sticky mobile contact bar
- Page speed quick fixes
- Conversion tracking in GA4
- Before-and-after audit report
What you receive at handover
- An upgraded live website
- The conversion audit report
- Verified conversion tracking
- A list of further recommended improvements
- A recorded walkthrough
Not included in this package
- Full redesign or rebuild of the website
- New pages beyond the 8 audited pages
- Platform migration
- Advertising or SEO campaigns
Need any of these? Ask when you start the project and we will quote it alongside this package.
From start to handover in 3 working days
The delivery clock starts once payment is received, your intake form is complete and the content, assets and access listed below have been supplied. Approvals and verification controlled by third parties (for example Google, Meta, domain registrars or payment providers) follow those providers’ own timelines.
- Day 0–1
Audit
We review your analytics, pages and mobile experience and agree the upgrade list.
- Day 2
Implementation
Copy, calls to action, forms, buttons and trust elements are implemented.
- Day 3
Tracking, QA and report
Tracking is configured, everything is tested and you receive the before-and-after report.
Client inputs
Once you start, you receive a short intake form. Delivery runs on schedule when these are ready:
- Admin access to your website
- Access to Google Analytics if it exists
- Testimonials, reviews, credentials and client logos
- The WhatsApp number and email that should receive leads
- Approval of the upgrade list on Day 1
Excluding VAT. Third-party subscriptions billed separately.
- Built within 3 working days
- One consolidated round of revisions included
- Everything set up in your name and handed over
- Recorded walkthrough of how to use it
The starting price covers the scope described on this page. Larger requirements are quoted before any payment is taken.
What happens after you start
- Within 1 working day
Confirm the fit
We review your request, confirm the package and scope are right for you, and send the invoice and intake form.
- Day 0
Payment and intake
You pay the invoice and complete the intake form, then share the content, assets and access listed on this page.
- Delivery clock running
We build
Vault produces, quality-checks and presents the work for your review on the stated timeline.
- Final day
Handover
You receive everything, with access, a walkthrough and a recommendation for the next system worth adding.
Website Conversion Upgrade questions
Which website platforms do you work with?
Most common platforms, including WordPress, Wix, Squarespace, Webflow and Shopify. Heavily custom-coded sites are reviewed first.
Will my design change?
Only where it helps conversion. The upgrade works within your existing design and brand.
How will I know it worked?
Conversion tracking is set up as part of the package, so you can compare enquiries before and after.
Should I upgrade or rebuild?
If the site is on a sound platform and the content is broadly right, upgrading is faster and cheaper. If not, the Business Digital Launch is often the better choice.
Packages that work with this one
Landing Page Sales Funnel
A single-offer landing page built to convert ad and social traffic into enquiries or bookings.
SEO Foundation & Visibility
Keyword and page architecture, on-page SEO, metadata, Search Console and technical foundations.
Google Ads Launch Setup
A properly structured Google Ads account with conversion tracking, ready to spend budget on the right searches.
CRM & Sales Pipeline Setup
Every enquiry captured in one CRM, with pipeline stages, follow-up tasks and a clear view of what is closing.