SELL · VAULT BUSINESS SOLUTIONS
Google Ads Launch Setup
A Google Ads account built properly from the start: keyword research, campaign structure, ad copy, conversion tracking and a budget plan, so your money goes to searches that turn into customers.
Most small Google Ads accounts waste money from day one.
Smart defaults, broad keywords and no conversion tracking mean budget is spent on irrelevant searches. After a month of spend, the owner concludes that Google Ads does not work for their business.
Usually it is not the channel that failed. It was the setup.
An account structured to spend on the right searches.
Vault builds the account, campaigns and tracking to a professional standard, so you can launch with confidence and see the cost of every enquiry.
- Campaigns organised around real buying intent
- Negative keywords to block irrelevant spend
- Conversion tracking for forms, calls and WhatsApp
- A clear budget and bidding plan
Who the Google Ads Launch Setup is for
First-time advertisers
You want to start Google Ads without learning by losing money.
Businesses with a broken account
You have run ads before with poor results and want a clean rebuild.
Service providers with clear demand
People already search for what you offer in your area.
Businesses with a good landing page
Your website converts and you now need qualified traffic.
What Vault builds for you
Every item below is part of the Google Ads Launch Setup package scope.
- Keyword and search-intent research for your services and locations
- Competitor ad review
- Google Ads account setup or audit and rebuild
- Up to 2 search campaigns with tightly themed ad groups
- Responsive search ads written for each ad group
- Negative keyword lists
- Location, language and schedule targeting
- Sitelinks, callouts, call and WhatsApp-friendly assets
- Conversion tracking for forms, calls and click-to-WhatsApp
- Google Analytics 4 link
- Budget and bidding recommendation
- Launch checklist and 14-day optimisation guide
What you receive at handover
- A launch-ready Google Ads account in your name
- Verified conversion tracking
- Keyword and negative keyword lists
- A budget plan and optimisation guide
- A recorded account walkthrough
Not included in this package
- Advertising spend, paid directly to Google
- Ongoing campaign management after launch
- Landing page builds (see Landing Page Sales Funnel)
- Shopping, YouTube or app campaigns
Need any of these? Ask when you start the project and we will quote it alongside this package.
From start to handover in 3 working days
The delivery clock starts once payment is received, your intake form is complete and the content, assets and access listed below have been supplied. Approvals and verification controlled by third parties (for example Google, Meta, domain registrars or payment providers) follow those providers’ own timelines.
- Day 0–1
Intake and research
We review your offer, locations and competitors and build the keyword plan.
- Day 2
Account and campaigns
Campaigns, ad groups, ads, assets and targeting are built.
- Day 3
Tracking, QA and handover
Conversion tracking is installed and verified, the account is reviewed and handed over for launch.
Client inputs
Once you start, you receive a short intake form. Delivery runs on schedule when these are ready:
- Services, locations and customer types you want to target
- Your monthly ad budget range
- Access to your website or Tag Manager
- A Google account to own the Ads account and billing
- The landing page or website pages ads should send traffic to
Excluding VAT. Advertising spend is paid directly to Google.
- Built within 3 working days
- One consolidated round of revisions included
- Everything set up in your name and handed over
- Recorded walkthrough of how to use it
The starting price covers the scope described on this page. Larger requirements are quoted before any payment is taken.
What happens after you start
- Within 1 working day
Confirm the fit
We review your request, confirm the package and scope are right for you, and send the invoice and intake form.
- Day 0
Payment and intake
You pay the invoice and complete the intake form, then share the content, assets and access listed on this page.
- Delivery clock running
We build
Vault produces, quality-checks and presents the work for your review on the stated timeline.
- Final day
Handover
You receive everything, with access, a walkthrough and a recommendation for the next system worth adding.
Google Ads Launch Setup questions
How much should I spend on Google Ads?
It depends on competition and the value of a customer. We give a budget recommendation based on keyword costs in your market, and you set the final budget.
Will ads run immediately after handover?
Ads go live once you approve the budget and billing. Google reviews new ads first, which is outside our delivery clock.
Do you manage the campaigns afterwards?
The package is the setup. Ongoing management and optimisation can be added separately, or your team can follow the 14-day optimisation guide.
What if my website does not convert?
Ads amplify whatever page they send people to. If the page is weak, we recommend the Website Conversion Upgrade or Landing Page Sales Funnel first.
Who owns the account?
You do. The account and billing are in your company name, with Vault given access only as needed.
Packages that work with this one
Landing Page Sales Funnel
A single-offer landing page built to convert ad and social traffic into enquiries or bookings.
Lead Generation Setup
A landing page, lead forms, WhatsApp pathway, tracking, Google Ads foundation and a pipeline to manage every lead.
Website Conversion Upgrade
Turn an existing website that gets visits but few enquiries into one that generates leads.
CRM & Sales Pipeline Setup
Every enquiry captured in one CRM, with pipeline stages, follow-up tasks and a clear view of what is closing.