SELL · VAULT BUSINESS SOLUTIONS
Lead Generation Setup
A complete system for producing and capturing enquiries: a dedicated landing page, lead forms, WhatsApp pathway, conversion tracking, Google Ads foundation and a pipeline that makes sure every lead is followed up.
You have a business that works, but enquiries arrive by luck.
Most SMEs get work through referrals and the occasional website enquiry. When referrals slow down, there is no system to switch on, and no data showing what actually produces customers.
When leads do arrive, they come through WhatsApp, Instagram, phone and email, and nobody tracks which were answered, quoted or lost.
A measurable system that generates and captures leads.
Vault builds the full path from first click to follow-up, so you can put budget behind it and see exactly what it returns.
- A landing page built around one offer and one action
- Every lead captured with its source
- Conversion tracking that shows cost per enquiry
- A pipeline and follow-up routine so no lead goes cold
Who the Lead Generation Setup is for
Service businesses
Contractors, consultants, clinics and agencies that sell through enquiries and quotes.
B2B companies
Businesses that need qualified conversations with decision-makers.
Businesses about to advertise
You plan to spend on Google or Meta and want the tracking right first.
Referral-dependent SMEs
Your pipeline depends on word of mouth and you want a controllable channel.
What Vault builds for you
Every item below is part of the Lead Generation Setup package scope.
- Offer and audience definition workshop (60 minutes)
- Dedicated lead-generation landing page
- Lead form with qualifying questions
- WhatsApp click-to-chat conversion pathway with pre-filled message
- Thank-you page and automated confirmation email
- Google Analytics 4 and Google Tag Manager conversion tracking
- Google Ads account setup with conversion goals
- Starter search campaign structure and keyword list
- Meta pixel installation if social ads are planned
- CRM lead pipeline with stages and source tracking
- Instant new-lead notifications by email
- Follow-up structure: response times, reminders and message templates
- Lead source report template
What you receive at handover
- A live landing page with forms and WhatsApp
- Working conversion tracking in GA4 and Google Ads
- A Google Ads account ready to launch
- A CRM pipeline receiving every lead
- Follow-up templates and a recorded walkthrough
Not included in this package
- Advertising spend, paid directly to Google or Meta
- Ongoing campaign management after launch
- Full website builds (see Business Digital Launch)
- Paid CRM licences where a free plan is not sufficient
Need any of these? Ask when you start the project and we will quote it alongside this package.
From start to handover in 5 working days
The delivery clock starts once payment is received, your intake form is complete and the content, assets and access listed below have been supplied. Approvals and verification controlled by third parties (for example Google, Meta, domain registrars or payment providers) follow those providers’ own timelines.
- Day 0–1
Intake and offer workshop
We agree the offer, audience, qualifying questions and the action you want visitors to take.
- Day 2–3
Landing page build
The page, form, WhatsApp pathway and confirmation flow are built and written.
- Day 4
Tracking and ads foundation
GA4, Tag Manager, conversion goals and the Google Ads structure are configured.
- Day 5
Pipeline, QA and handover
The CRM pipeline and notifications are connected, every path is tested and you receive the walkthrough.
Client inputs
Once you start, you receive a short intake form. Delivery runs on schedule when these are ready:
- A clear offer: the service and the type of customer you want more of
- Logo, brand colours and photos
- Access to your website, domain or DNS where the page will live
- Google account access or approval to create Ads and Analytics in your name
- The WhatsApp number and email address that should receive leads
- Availability for a 60-minute offer workshop
Excluding VAT. Third-party subscriptions billed separately.
- Delivered in 5 working days
- One consolidated round of revisions included
- Everything set up in your name and handed over
- Recorded walkthrough of how to use it
The starting price covers the scope described on this page. Larger requirements are quoted before any payment is taken.
What happens after you start
- Within 1 working day
Confirm the fit
We review your request, confirm the package and scope are right for you, and send the invoice and intake form.
- Day 0
Payment and intake
You pay the invoice and complete the intake form, then share the content, assets and access listed on this page.
- Delivery clock running
We build
Vault produces, quality-checks and presents the work for your review on the stated timeline.
- Final day
Handover
You receive everything, with access, a walkthrough and a recommendation for the next system worth adding.
Lead Generation Setup questions
Does this include running the ads?
The package builds the account, tracking and starter campaign structure so ads can launch correctly. Ongoing campaign management can be added separately, and ad spend is paid directly by you.
Why 5 working days instead of 3?
The tracking and ads setup needs testing across several platforms, and the offer workshop must happen before the page is written. Five working days keeps quality high.
Can the landing page sit on my existing website?
Yes, if your website platform allows it. Otherwise we host it on a subdomain connected to your site.
Which CRM do you use?
We recommend one during intake, typically HubSpot, Zoho or Pipedrive, based on your size and budget. Free plans are used where they are sufficient.
How soon will I get leads?
Leads start once traffic is sent to the page, usually through ads. Google reviews new ads before they run, which normally takes a short time but is outside our control.
What is the difference between this and Google Ads Launch Setup?
Lead Generation Setup is the complete system: page, forms, tracking, ads foundation and pipeline. Google Ads Launch Setup is for businesses that already have a good landing page and need the ads account built properly.
Packages that work with this one
CRM & Sales Pipeline Setup
Every enquiry captured in one CRM, with pipeline stages, follow-up tasks and a clear view of what is closing.
Google Ads Launch Setup
A properly structured Google Ads account with conversion tracking, ready to spend budget on the right searches.
WhatsApp Business Sales Setup
WhatsApp Business configured as a proper sales channel: catalogue, quick replies, labels and lead logging.
Email Marketing Setup
An email marketing platform, list, branded templates and automated welcome and follow-up sequences.
Growth Engine Bundle
Lead Generation, CRM & Sales Pipeline, WhatsApp Business and Email Marketing as one connected sales engine.
Landing Page Sales Funnel
A single-offer landing page built to convert ad and social traffic into enquiries or bookings.